Microfilm Collection, ca. 1910s-1958.

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Microfilm Collection, ca. 1910s-1958.

http://www.worldcat.org/oclc/79619270

The Microfilm Collection contains company records such as advertising proofs (1914-1960), including international advertisements (1927-1935); administrative records, and broadcast scripts and commercials for radio and television (1928-1958. Over 100 reels of 35mm film contain images of proofs dating from 1913 to 1938. Approximately 526 reels contain the following administrative records (1910s-1958): Legal Department, Treasurer's Office, Broadcast scripts and commercials for radio and television, Investigations, Publicity Department, Artwork, Consumer Panel, and Radio/Television Files. There are also Research Department reports (1910s-1940s) that include demographic, consumer, media, and trade surveys.

630 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8234662

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 1 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...